A Perspective Forged by Experience.
Ponte Collective was founded by Selin Takci, a seasoned marketing professional with a rare and powerful perspective forged over two decades on the front lines of corporate brand building.
Before founding the consultancy in Porto, Selin spent over 13 years as a brand custodian at Anadolu Efes, a part of the globally recognized Anadolu Group. In her various roles, she wasn't just an advisor; she was the client. She managed multi-million dollar budgets, directed brand relaunches across complex international markets, and was ultimately accountable for delivering measurable growth for iconic brands like Efes Pilsen—the 5th largest brewer in Europe.
This deep, client-side experience is our fundamental differentiator.
We don’t just understand marketing theory; we understand the realities of business. We know what it’s like to present a strategy to a board, to manage a network of over 50 agencies, and to ensure that a great idea can actually be executed on time and on budget.
This unique perspective, combining high-level corporate strategy with hands-on execution, is now available to businesses across Europe through Ponte Collective.
A New Chapter in Porto
After two decades in the dynamic heart of Istanbul, Selin and her family have chosen to begin a new chapter in Porto. The city’s blend of history, innovation, and its iconic bridges provided the perfect inspiration for a consultancy focused on making connections. We are proud to be based in this vibrant European hub, serving a diverse and international client base.
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Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.
A Perspective Forged by Experience.
Ponte Collective was founded by Selin Takci, a seasoned marketing professional with a rare and powerful perspective forged over two decades on the front lines of corporate brand building.
Before founding the consultancy in Porto, Selin spent over 13 years as a brand custodian at Anadolu Efes, a part of the globally recognized Anadolu Group. In her various roles, she wasn't just an advisor; she was the client. She managed multi-million dollar budgets, directed brand relaunches across complex international markets, and was ultimately accountable for delivering measurable growth for iconic brands like Efes Pilsen—the 5th largest brewer in Europe.
This deep, client-side experience is our fundamental differentiator.
We don’t just understand marketing theory; we understand the realities of business. We know what it’s like to present a strategy to a board, to manage a network of over 50 agencies, and to ensure that a great idea can actually be executed on time and on budget.
This unique perspective, combining high-level corporate strategy with hands-on execution, is now available to businesses across Europe through Ponte Collective.
Item Title Three
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.
A Perspective Forged by Experience.
Ponte Collective was founded by Selin Takci, a seasoned marketing professional with a rare and powerful perspective forged over two decades on the front lines of corporate brand building.
Before founding the consultancy in Porto, Selin spent over 13 years as a brand custodian at Anadolu Efes, a part of the globally recognized Anadolu Group. In her various roles, she wasn't just an advisor; she was the client. She managed multi-million dollar budgets, directed brand relaunches across complex international markets, and was ultimately accountable for delivering measurable growth for iconic brands like Efes Pilsen—the 5th largest brewer in Europe.
This deep, client-side experience is our fundamental differentiator.
We don’t just understand marketing theory; we understand the realities of business. We know what it’s like to present a strategy to a board, to manage a network of over 50 agencies, and to ensure that a great idea can actually be executed on time and on budget.
This unique perspective, combining high-level corporate strategy with hands-on execution, is now available to businesses across Europe through Ponte Collective.
We Believe a Great Brand is Built Twice.
First, it’s built in the boardroom—a strategic vision of market position, key messaging, and customer promises. This is the brand you project to the world.
But the most powerful brands are built a second time, inside the walls of the company itself. It’s built in the shared values of your team, the passion of your employees, and the culture that turns your workforce into your most powerful advocates.
When these two builds are not aligned, a gap forms. Marketing spend becomes less effective, growth stalls, and even the best products fail to connect.
Ponte Collective exists to bridge that gap.
